The veterinary infection prevention market is extremely fragmented and cluttered with multiple products from a wide number of manufacturers.
There is no clear market leader or a single “complete” Australian range under the one brand umbrella that provides all products necessary to meet all of the critical segments of this market including:
Skin & Hand Asepsis
Pre-surgical Skin Antiseptic
Hard Surface Disinfection & Cleaning
Hard Surface Disinfection and Deodorising
Enzymatic Instrument Pre-cleaning
THE CURRENT MARKET & THE PROBLEM AT HAND:
The majority of products currently available to veterinary clinics are legacy (hospital) technologies or generic commercial grade products, demonstrating little innovation and limited validation in many cases.